ANNOUNCING THE ‘STANDING IN THE DARK’ 30TH ANNIVERSARY TOUR!

January 1984, the release of what would become one of the most influential recordings of its time. Standing In The Dark is directly responsible for spawning so many of indie hit makers over the years. Recorded independently and released through CBS records, Platinum Blonde burst onto the world of “New Wave” with a bang! Selling an astonishing 4 times platinum with the singles “Doesn’t Really Matter,” “Not In Love,” “Sad Sad Rain,” “Take It From Me” and “Standing In The Dark,” Platinum Blonde’s influence spans far beyond the albums sold. In 2011 “Not In Love” received a massive rebirth when the Crystal Castles version of the song featuring Robert Smith of the Cure became an international hit. The unique Platinum Blonde sound and composition of this recording has also been covered by an array of musical artists spanning from Rap to Metal.

The 30th Anniversary tour will be the only opportunity to see Platinum Blonde play all the hit singles and view rare unseen video footage of the making of this ground breaking record. Before each show the band will perform an acoustic set of all the songs on Standing In The Dark to a select few VIP ticket holders and host a Q&A with the faithful. The band will also be re-issuing Standing In The Dark on vinyl and CD signed by the original three lads. The live show will be a massive undertaking of visual story-telling, light and special effects that will span the course of two full hours. The show will contain songs old and new; the band’s latest hit singles will take the audience full circle into 2014.
*For VIP tickets please visit the following link: BUY VIP TICKETS HERE

PLATINUM BLONDE RELEASE MUSIC VIDEO FOR “BEAUTIFUL”

PLATINUM BLONDE RELEASE MUSIC VIDEO FOR “BEAUTIFUL”  

WITH DIRECTOR JESSE MANN

Toronto, ON – Platinum Blonde has partnered with director Jesse Mann to film the music video for their latest single “Beautiful,” from their new album NOW & NEVER. The video premiered online today via Boom 97.3′s website. Watch the video here.

“Beautiful” marks Platinum Blonde’s first music video together since their last album over 20 years ago. Platinum Blonde’s frontman Mark Holmes expressed the band’s excitement to be involved in such a milestone project, saying, “I am really excited to have the song “Beautiful” as our first video from our new album because I feel there is a lot of creative visual possibilities from the lyrics of the song. The concept we have revolves around a labyrinth. I think that people may find similarities in this metaphor in their own life and pursuits.”

Director Jesse Mann describes the process for the making of the video; “There was a lot of thought put into the style and concept of this video. Their videos have a really unique visual aesthetic and I wanted to make sure this video was reverent to that. I love those stylized worlds. We had a lot of fun filming this.”

Stephen Chandler Whitehead, the Director of Photography for the project alongside Sasha Moric, spoke on the stylized concept of the video, saying, “We wanted to create a look that was reminiscent of high fashion photography. To achieve this we photographed the video using the Red EPIC camera and soft light exclusively. I think we achieved some very cool results.”

PLATINUM BLONDE - Beautiful (Official Video)
PLATINUM BLONDE – “Beautiful” (Official Video)

 

About Platinum Blonde:

In August 2012, Platinum Blonde released their first album of new music in 12 years, Now & Never (Fontana North). Platinum Blonde’s debut EP in 1983 (Six Track Attack) solidified the group as new wave innovators. Multi-Platinum selling follow-up albums Standing In The Dark and Alien Shores spawned numerous chart-topping singles including “Standing In The Dark,” “Doesn’t Really Matter,” and their #1 hit “Crying Over You.” Each release generated colossal success, including 7x Platinum album sales and multiple JUNO Award nominations. In the early 1990s, Holmes founded internationally acclaimed Toronto’s club venue, The Mod Club and began his career as DJ MRK. Most recently, Platinum Blonde was inducted into the Music and Broadcast Industry Hall of Fame in 2010 and electronic duo, Crystal Castles, revived Platinum Blonde’s “Not In Love,” featuring Robert Smith of The Cure; introducing Platinum Blonde to a new generation of listeners.

For more information on Platinum Blonde, visit www.platinumblondeworld.com

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‘Beautiful’ Cover Contest!

Can’t get ‘Beautiful’ out of your head? Got a voice? A band? Platinum Blonde is now accepting submissions for their ‘Beautiful’ cover contest. Prize details are still being finalised, but the band is hoping to feature the winning entry alongside their own music at iTunes! Tweet us a link to your entry at @PlatinumBWorld. Crystal Castles and Robert Smith inspired a wave of covers of ‘Not In Love’, many by people who probably weren’t alive when the song was first released…here are a few of them for inspiration: