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PLATINUM BLONDE RELEASE MUSIC VIDEO FOR “BEAUTIFUL”
WITH DIRECTOR JESSE MANN
Toronto, ON – Platinum Blonde has partnered with director Jesse Mann to film the music video for their latest single “Beautiful,” from their new album NOW & NEVER. The video premiered online today via Boom 97.3′s website. Watch the video here.
“Beautiful” marks Platinum Blonde’s first music video together since their last album over 20 years ago. Platinum Blonde’s frontman Mark Holmes expressed the band’s excitement to be involved in such a milestone project, saying, “I am really excited to have the song “Beautiful” as our first video from our new album because I feel there is a lot of creative visual possibilities from the lyrics of the song. The concept we have revolves around a labyrinth. I think that people may find similarities in this metaphor in their own life and pursuits.”
Director Jesse Mann describes the process for the making of the video; “There was a lot of thought put into the style and concept of this video. Their videos have a really unique visual aesthetic and I wanted to make sure this video was reverent to that. I love those stylized worlds. We had a lot of fun filming this.”
Stephen Chandler Whitehead, the Director of Photography for the project alongside Sasha Moric, spoke on the stylized concept of the video, saying, “We wanted to create a look that was reminiscent of high fashion photography. To achieve this we photographed the video using the Red EPIC camera and soft light exclusively. I think we achieved some very cool results.”
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PLATINUM BLONDE – “Beautiful” (Official Video)
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About Platinum Blonde:
In August 2012, Platinum Blonde released their first album of new music in 12 years, Now & Never (Fontana North). Platinum Blonde’s debut EP in 1983 (Six Track Attack) solidified the group as new wave innovators. Multi-Platinum selling follow-up albums Standing In The Dark and Alien Shores spawned numerous chart-topping singles including “Standing In The Dark,” “Doesn’t Really Matter,” and their #1 hit “Crying Over You.” Each release generated colossal success, including 7x Platinum album sales and multiple JUNO Award nominations. In the early 1990s, Holmes founded internationally acclaimed Toronto’s club venue, The Mod Club and began his career as DJ MRK. Most recently, Platinum Blonde was inducted into the Music and Broadcast Industry Hall of Fame in 2010 and electronic duo, Crystal Castles, revived Platinum Blonde’s “Not In Love,” featuring Robert Smith of The Cure; introducing Platinum Blonde to a new generation of listeners.
For more information on Platinum Blonde, visit www.platinumblondeworld.com
  
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